Selling Through Finance

A two day practical workshop for anyone who must develop a persuasive business case, either internally or for a client. Topics include: financial accounting - understanding the balance sheet, the profit and loss account and the use of business ratios - and management accounting - the time value of money, appraising financial projects and making your proposition attractive to the Chief Financial Officer.

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Suitable for: Sales representatives, sales managers, contract specialists or anyone who wishes to be persuasive using financial arguments.